We are now a Flamingo Marine Dealer!
FOR IMMEDIATE RELEASE
River Valley Marine Announces a New Partnership with Flamingo Marine
A New Era of Innovation in Pontoon Boating
Minnetonka, Red Wing, Rochester, MN - January 14, 2026 - River Valley Marine, a premium marine dealership serving Minnesota and surrounding areas, today announced a new partnership with Flamingo Marine, an all-new entrant to the pontoon boat segment that is bringing innovation, modern design, American exceptionalism and positive change to the on-water ownership experience.
Flamingo Marine, founded in 2022, enters the pontoon market with a fresh perspective - challenging traditional assumptions and introducing purpose-built features designed around how today’s boaters actually use their time on the water. Built from the ground up in Milwaukee, Wisconsin, Flamingo Marine focuses on intelligent layouts, thoughtful functionality, and premium fit and finish, delivering a luxury pontoon experience that feels modern, intuitive and social.
“We’re excited to partner with Flamingo Marine and bring this new level of innovation to our customers,” said John Wooden of River Valley Marine. “Flamingo Marine is not just another pontoon brand, they are rethinking how pontoons should work for today’s boating lifestyle. Their approach aligns perfectly with what our customers are asking for: smarter features, better use of space, and a more enjoyable on-water experience.”
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A Fresh Approach to Pontoon Design
Unlike legacy pontoon brands built on decades-old platforms, Flamingo Marine was developed with a clean-sheet approach. Every model emphasizes:
Innovative features and flexible layouts designed for real-world use
Enhanced social spaces for entertaining, relaxing, and family time
Premium materials and modern aesthetics
Thoughtful engineering that improves luxury, comfort, usability, and performance
The result is a pontoon that feels purpose-built - not incremental - bringing meaningful innovation and renewed excitement to a category that has seen limited change for years.
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Now Available at River Valley Marine
Flamingo Marine pontoons are now available at River Valley Marine, where customers can experience the brand firsthand through expert sales guidance, demonstrations, and full service support. “This partnership allows us to offer something genuinely different,” added John Wooden. “Flamingo Marine elevates both ownership and time on the water, and we’re proud to represent the brand in our market.”
About River Valley Power and Sport – Marine
River Valley Power and Sport – Marine originated from the vision, determination and perseverance of its’ founder and owner, John Wooden. John started out small with a lawn business in 1996 and continually evolved the business model to include retail by adding outdoor power equipment and power sports lines. After many successful years in the retail business, John and his wife Carrie, who both enjoyed the boating lifestyle, made the decision to add the marine niche to their retail offerings. With Minnesota being the land of 10,000 lakes-it was a natural fit! The industry’s top lines and brands were acquired, locations were added and the number of employees grew, until ultimately, the RVPS family of customers became what it is today! River Valley Companies now operates 9 physical locations between Red Wing, Rochester and the Lake Minnetonka area along with 2 marinas and sells some of the marine and power sports industry’s leading brands. For more information or to find a River Valley Power and Sport location near you, visit www.rivervalleymarine.com.
About Flamingo Marine
Flamingo Marine is a next-generation Tri-toon boat manufacturer focused on innovation, intelligent design, and elevating the on-water experience. Built with a clean-sheet mindset, Flamingo Marine challenges convention to deliver modern pontoons that set a new standard for comfort, usability, and enjoyment. For more information, visit Flamingo-Marine.com or follow Flamingo Marine on social media.